Including many other Internet marketing techniques, social bookmarking is one of the best ways to get better search ranking, page rank and trust rank for a website. It’s good to know that how social bookmarking can yield some of the best SEO results.
Difference between WEB 1.0 and WEB 2.0
Submitting to free web directories like dmoz.org are few of the oldest Internet marketing techniques for link building purposes. Such directories are also referred as Web 1.0 websites. Getting a link from these free web directories is generally dependent on the discretion of the directory moderators to accept or reject a submitted link. This old link building technique still exists and work best on directories with good trust rank like ODP.
Web 2.0 revolution brought new concept of content submission and link building. All social bookmarking websites comes in the web 2.0 category. Here links and associated content has no obstacles or waiting periods and approval from webmasters. All social bookmarking sites are free to join and free to submit as many links as you like.
Benefits of Social Bookmarking
- SERPs (Better position in search results)
- Targeted Website Traffic
- Quality Inbound Links
The concept of social bookmarking is that users come to save their bookmarks and will use them for future reference. Similarly as someone add a bookmark in their browser to remember the page for future reference. Keeping this intention in view, users has the full control over their bookmark submissions. But practically, most of the bookmarking on popular bookmarking sites is done to announce a page or website link. And in fact, it’s the best free to use method of website promotion on the web.
Internet is a net or web of hyperlinks; each website on the Internet is directly or indirectly connected to other websites hosted online. All typical websites has many inbound and outbound hyperlinks. Search engines crawl one website, find a link to another website and then follow that link and crawl the target website and this process continues. Due to high volume of fresh and news worthy content found on social bookmarking websites, they are crawled by search engines more frequently. When a bookmark is submitted, it gets timely attention of search engines and they follow it. In this way, target website is indexed and website gets its position in SERPs (Search Engine Result Pages).
Targeted Website Traffic
Search engines are best source to get targeted visitors for a website. Social media could be used to get influence in search results. On the other hand, social media also serve like a search engine itself. Social networking and bookmarking websites like Fasebook, Youtube, Twitter, Digg, Stumbleupon, and Delicious behave same like a search engine. In this way social bookmarking is a good source of free and targeted website traffic. Unlike web 1.0, popular social bookmarking websites like Digg, Stumbleupon and many others are widely used by people searching for quality content.
Quality Inbound Links
Links are juice for SEO of any website. Social bookmarking is an easy and efficient way to get good link juice from high page rank social media properties. Writing a unique copy of title and description using the secondary keywords of target website can improve the value of these bookmarking links. Writing news worthy description copy can also yield the results like a press release.